Under the Consumer Electronics Show 2018 (#CES2018), made in Las Vegas, the company Dell has announced its participation in the world of fashion, specifically in the field of jewelry, in collaboration with the actress, businesswoman and activist Nikki Reed. In a concept of sustainable design, he has presented at the great forum of electronics The Circular Collection of Bayou with Love and Dell is a new collection of limited edition jewelry manufactured in the United States, with gold from Dell's recycling programs. This collection includes gold rings of 14 and 18 carats, earrings and cufflinks. The Circular Collection of Bayou with Love has pieces from 78 dollars and is available in BaYouwithLove.com
“Bayou with Love It was created to create a greater awareness of the impact generated by humans on our planet and show that beautiful articles can be created from recycled materials and sustainable origin.
"Since 2012, Dell has recycled more than 50 millions of pounds of materials into new products. The company promised to recycle 100 millions of pounds of recycled content in its 2020 product portfolio. "
"By recycling the gold that was once considered 'waste,' Dell and I are working to create an environment in which we continually reuse resources and strive for zero waste," he says. Nikki Reed, co-founder of Bayou with Love.
The objective has also been to highlight the widespread impact that e-waste or disposable electronic equipment has on the environment and the role we all play in advancing a circular economy, he points out.
According to the studies issued by the computer company, nowadays only 12.5% of electronic waste is recycled in other products. As a result, it is estimated that Americans throw 60 millions of dollars in gold and silver each year only through unwanted phones.
"The new one Circular Collection and Dell's pilot program demonstrates the potential of these precious materials to be recycled into goods that are beautiful, valuable and sustainable. Reusing and recycling the gold of the technology used not only has economic benefits, but also generates enormous environmental and social benefits by avoiding harm to human health and the filtration of pollutants commonly associated with extracted gold, "the statement issued by the company.
According to an information of Trucost, the gold recovery process created by Dell's environmental partner, Wistron GreenTech, has 99% less environmental impact than gold traditionally extracted.
Jeff Clarke, vice president of Dell, says: "We take pride in finding better and more efficient ways of doing business, particularly throughout our supply chain. The innovation of materials, where and how we supply products such as plastic, carbon fiber and now gold for our products, is increasingly important to us.
"When you think about the fact that there are up to 800 times more gold in a ton of motherboards than a ton of ore from the earth, you begin to realize the enormous opportunity we have to put valuable materials to work. Nikki Reed understand that and we also. It constantly takes thinking outside the box and pushing the limits of innovation to solve some of the world's most pressing environmental challenges. "