"Do not be afraid to do things, do what you really like", expresses the graphic artist and figure of lettering in Mexico Chisko Romo, which has recently developed a sui generis collaboration for the hotel The Westin Guadalajara. Guests can enjoy three coloring designs by the Jalisco designer developed from the concept of well-being.

"The Westin Guadalajara, has teamed up with the illustrator Guadalajara Chisko Romo for the creation of three illustrations for coloring for adults."

According to the information issued by The Westin Guadalajara, the three illustrations are available in each of their rooms and are inspired by the "pillars of well-being" of the Westin brand, accompanied by colors so that guests can through drawing, clear the mind, put aside the stress and improve concentration.

"I would like to transmit the desire to practice and pick up again the instruments such as paper and pencil, that move away from the computer and are encouraged to experiment and manage to use different techniques and materials," he explains. Romo around the experience represented by lettering (art of drawing letters).


"Coloring is one of my passions and a therapeutic exercise that has been shown to promote mindfulness and relaxation, and I hope to make every guest's stay at the hotel The Westin Guadalajara be a little more inspiring and happy through this collaboration, I am happy to share it ", says Romo.

"Coloring therapy encourages sensory stimulation and creativity, and serves, among other things, to control anxiety and calm stress. Its effects have been studied for years by specialists and it is not coincidental that coloring is an art of initiation in children. Pencil in hand, the children immerse themselves in the labyrinth of colors and surrender to the task. But this color party has long since been reserved for the youngest. Publishers around the world have adult coloring books, "warns the journalist Cecilia Martínez in his article "Coloring books: a new boom among adults".

Anne Le Meur, editor of Hachette Pratique, says: "Stress is fashionable and paint in coloring books as a technique to reduce it, too. Coloring books intended for adults stimulate concentration and at the same time relax and are part of an anti-stress trend called 'wellness'. through artistic expression 'or simply' art-therapy '".

The Westin Guadalajara

D. Av de Las Rosas 2911, Green Valley, 44530 Guadalajara, Jal.

T. +01 33 3880 2700

W. westinguadalajara.com

"Chisko Romo is a renowned talent creator of lettering and Mexican illustrator, born in Guadalajara and inspired by what the city offers to create an art work inspired by the letters and elements of the environment."