Among the new options currently offered by technology in communication, now the admirers of the prestigious brand Porsche have a new option to know and enjoy more about the trajectory of this legendary German firm that has had a significant impact on the development of motorsport in various facets.
"Now Porsche offers the opportunity to make virtual tours of its Museum, including the option to see news and temporary exhibitions."
Virtual visits to Porsche Museum allow to appreciate at a distance all the beauty and richness of this enclosure. Even in this way all temporary exhibitions can be visited, such as' New roads. All destinations Always Porsche ', which is presented in this venue until the 25 of February of 2018.
"Even those interested can be accompanied by a guide of the Museum and converse with this one after choosing the option 'Live Video Tour' on the corresponding site of our website, all from the comfort of your home. The tour lasts approximately 10 minutes, is free of charge and is available from four to six in the afternoon, Germany", He says Achim Stejskal, Director of Porsche Museum.
"The virtual tour offers users the feeling of being there in the exhibition and helps a wider group of people from all over the world to live the brand in a tangible way. Porsche and the history of the company. In addition to highlighting the new opportunities offered thanks to digitalization. So they are in United States, China o Brazil, all people, from all countries and regions of the world, can interact with us via the internet, "he says.
Point out that with virtual visits, mixed reality formats, a new application, presence on Facebook and also an innovative parking concept, the Porsche Museum is accelerating its digital offer.
From 2004 came the interest to give form to a museum that gave testimony of the great legacy and the proposal of Porsche, and that was finally commissioned for its construction to the Austrian office Delugan Meissl Associated Architects, after having reviewed the proposal of more than 170 participants in the call. The formal construction began in 2005, being concluded according to the stipulated times at the end of 2008 for its formal opening on Saturday 31 of January of 2009.
According to Thilo KoslowskiGeneral manager Porsche Digital, the Porsche Museum has implemented the free virtual visits of Museum with the aid of Porsche Digital GmbH, a subsidiary of Porsche AG and the new company GoInStore, the United Kingdom"This pilot project with the Porsche Museum gave us new ideas for future concepts and experiences for customers. "
He adds that the digital experience is being expanded within the permanent exhibition thanks to the 'Microsoft HoloLens' technology. During the 'Porsche Tour of holographic design', a hologram of Matthias Kulla, designer Porsche, explains the characteristics of the classic design and the design language of Porsche using a real 911 as an example. To interact with this technology, visitors put on a pair of glasses that project interactive 3D animations in a real 911.
"This format gives visitors a unique experience in an architecturally attractive environment. The Porsche Museum and the Porsche Style design department developed this experience in collaboration with Microsoft," says Stejskal.
Another element destined to favor the experience of the visitors is the app of the Porsche Museum, with which they can access all the necessary information for their tour of the exhibition, as well as the pertinent technical data. Information about schedules and prices complete the offer of the application, which is available for iOS devices in the App Store de Apple and devices Android in the Google Play Store. During their visit, those interested can also choose their favorite vehicles from among the exhibits and share them on the different social media platforms as if it were an electronic postcard.
D. Porscheplatz 1, 70435 Stuttgart-Zuffenhausen
T. 0049 (0) 711 - 911 20 911